Product Photography Case Study
October 13, 2010
As an example of the varied work we do, we will be introducing case studies from each photographer. The first one is from Natasha- our in house product photographer.
Case Study:
Churchill Square Advertising Campaign
Client: We Are Bleach Design/Creative Agency
Shot by Garage Studios
Product Photographer: Natasha Alipour-Faridani
Brief:
26 Products to be shot on white background at numerous angles.
Products chosen and grouped for colour matched posters, eg all orange and red products together.
Lighting must be consistent and non-directional in every image.
Shadows to be added in post by Agency.
Files to be delivered as 16bit Tiffs.
The client came to us with 26 products to be shot on a white background, each photographed at different angles. They needed to be able to easily cut out the product images from the background with up to 4 variations of each product. The variation on angle allowed them unlimited placement when composite as adverts and banners.
As this was a packshot style shoot, I set up the white background, made sure it was evenly lit and then lit the products seperately.
Each product had a very specific wrap around light- so this would allow the designers to work without constraint.
The brief stated shadows of the products would be added in post once their design team knew each placement in the advert. It was important neither lighting or positioning would limit the clients options during post work.
Here’s an example of one of the products. I’ve collated the individual images to show the various angles I shot the products and the same even lighting throughout. It was essential to maintain a consistent light on every product. It was approximately 8 hours of solid shooting, to get through the 26 products.
Post shoot, I then sent the images as 16 bit tiffs of each product. The brief was explicit that no post work be done in-house to avoid profile, sharpening issues etc when handed to their design team.
Below are a few examples of their final designs which appeared on numerous banner adverts, flyers and billboards:
