Promo shoot for Doyobi

December 17, 2009

We were contacted this week to shoot a promo/advert for a Doyobi, a Brighton based store specialising in both clothing and designer toys, brands such as Denim Is Everything, MHI, Aemkei, Ontour, Insight, Franklin&Marshall Black Label, Onitsuka Tiger, Girls From Omsk, Foursquare Gold Label, and Medicom Toy. The shop is a bit of a work of art, they even have a bespoke poured red vinyl floor, so we needed to come up with some striking imagery that really fits the brand and embraces the eclectic range of the shop.

We worked with the owner of the brand closely on these images, its really great for us when a client has a very strong idea of what they want, but even better when they are willing to indulge us a little as well. This was one of those dream shoots that all of us hope for when all the ideas seem to be working in the same direction, and there is room for input on all sides.

This was all shot by in house photographer Kevin Mason, with set work, and very on point Art Direction from M.Halls, all based around ideas from Brand owner Nick of Doyobi.

We have tried to get a feeling of both Japanese Horror films and a cartoon aesthetic into these images, and reflect the clean design of the store and products they sell.

Matt worked over the oversize SofBoy with an anglegrinder and performed some fairly rustic backroom surgery on his torso, and worked on some very slick cartoon blood, we could have done this in post but you know by now we like to get our hands dirty here… (and red paint on everything we then touched for the next half hour….)

The wonderful model is of course Elin, who I tried to shoot in a very different way to usual, she really is great to work with, cant recommend here enough. MakeUp for this shoot was by Ciara McCarthy, and all of the shoot was produced in-house.

Plus we even managed to turn the final files with 24hours, so if you have the need for a complete bespoke photography service then please get in touch with us.

Here for those that are interested here are some wide shots, I cant put notes on the image, but I’ll try and describe it a bit.

We used a 80cm Softbox, up high right of camera for the overall set. A big black flag was to the left of the SofBoy, to provide a nice hard edge to his body, and we then hit that shadow with a snoot to give a highlight on the right shoulder/arm. We used a beauty dish to add lift to Elin, and kick out a nice shine to her hair, with a snooted head coming from the other side to push light into her face, and a white bounce on the outside of the model, a second snooted hair light was up high behind the model to add more lift/shine to the hair. The background was put together by Matt using our flats and he mixed up a background paint that referenced the colours in the dress, this was then lit from below with two straw gelled heads, with a black flag above.

All styling/hair/MUA brief by Kevin Mason, dress and toys stocked at Doyobi.
Set Work/Art Direction M.Halls, from a brief and Concept by Nick@Doyobi.
Model Elin Amos (bookable through Garage Studios).
MUA Ciara McCarthy (bookable through Garage Studios).

The final shot was a very quick set-up but Nick wanted a completely different look and feel to the shot, this was lit by a beauty dish aimed straight at model, a red gelled light at back of the Black Toy, and a bounce light of the ceiling for a real clean look.

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Responses to Promo shoot for Doyobi

1. Kris Mitchell says:

   December 17, 2009 at 6:56 am

   Lovely stuff guys. Nice to see a different look from Kevin.
   The “Kill Shot” is absolutely ace.

   Reply
2. Avangelist says:

   December 17, 2009 at 7:39 am

   What would have happened if you didn’t have the black flag to the left? What does it do that creates the hard edge you have described?

   Reply
3. ben says:

   December 17, 2009 at 8:02 am

   KILLER studio set up dude!!

   Reply
4. Nick Adams says:

   December 17, 2009 at 8:02 am

   Love the shots, lighting is perfect, and the PP really suits the subject.

   Reply
5. Danny "Hulk" Hogan says:

   December 17, 2009 at 8:07 am

   Bloody lovely, excuse the pun.

   Reply
6. sucka74 says:

   December 17, 2009 at 8:21 am

   i recognise that background!

   Reply
7. Phil Sharp says:

   December 17, 2009 at 8:31 am

   Yep, supercool stuff.

   Very impressed.

   Reply